SPOTLIGHT : GRAND OPENING
Spotlight is located in the heart of Long Beach’s East Village Arts District, and it transforms a retail storefront into a full 2000 SF event space. We spotlight singers, creative products, artists and more.
Every 3 months a spectacular event will kick off each spotlight with music and delicious food as the backdrop to showcase the introduction of the coming artists and/or featured products to movers, shakers, Spotlight subscribers, and local customers. The items featured at the event will then be available for sale at the storefront (Spotlight).
Project completed with LJ Roxas, an architectural designer and brand strategist. Our role in this project consisted of several iterations of the retail store feel, layout and circulation - all completed within a restricted timeline and budget, followed by material sourcing, content curation and event design.